Flyers and leaflets can be the perfect way to generate more business. Their low cost means they can be very effective in ways that online cannot match, but only if you get the basics right.
So what are the best practices for effective flyer design? Here are nine ways to make the most out of your leaflets and flyers:
1. Use one big picture on your flyers and leaflets.
One single image is much more striking and creates space to work your copy around it.
Quality photography is really important so make sure your photos are of high quality and that the resolution is at least 200ppi or 80 pixels per cm. You don’t want a pixelated image on your flyer. This applies to your logos too.
Top Tip: It is normally better to use your own unique photo as opposed to stock photos, but it needs to be a good quality image to work well.
2. Keep the headings on your leaflet brief.
Taking into account the design and size of your flyer, the space for content is limited.
Keeping your headings brief, snappy and to the point will ensure they are remembered.
3. Keep it simple
Too much information and it won’t get read. Give the most important information, you can always direct the reader elsewhere for further details. If you can’t explain your proposition simply then will the reader understand what you are offering? So work hard on keeping it simple. Make sure your copy is easy to understand and ask someone else to proofread it. You don’t want to produce and deliver thousands of flyers only for someone to point out a typo.
4. Use a special finish
Spot UV or soft-touch lamination creates a tactile effect that will be remembered. The recipient will look at your flyer for longer too. Your flyer doesn’t need to be a rectangle either. Think about an unusual shape to stand out.
5. Use a thicker stock
A thin flyer can detract from the product or service you are offering. If you are offering a quality product then your flyer needs to reflect this or potential customers may be deterred.
6. Add an offer code or coupon
You can track the success of your flyer by adding an offer code. Using different codes for different marketing will help you to see where your leads are coming from. A good offer will also encourage people to buy from you. We can add a perforation to your flyer to encourage readers to tear off and use a coupon. A coupon will incentivize a customer to come to you to redeem it. Forms can also encourage readers to sign up for special offers, apply for membership, or enter a competition.
7. Create more than one version
If you can then why not start with a short run of two kinds of flyer. Send these out and see what results you get. Feedback from customers will help you to improve your content. If you track results from both versions then you can see which one has better results (A/B Testing) and use that version for a longer run of flyers.
8. Use a professional graphic designer
Not everyone is a brilliant designer or has the professional tools to produce high-quality final artwork. With all the investment you put into your product or service and the time and effort to get your leaflets out to potential clients it would be a shame if the design lets you down. Using a professional designer will bring a trained perspective on what you need and should create a much better final result.
9. Send your flyers and leaflets to the right audience
You have everything else spot on, but if you give the flyer to the wrong people then you won’t get the results you want. So think carefully about how to distribute the flyers. Have you got an up-to-date list of recipients? Who are your best clients and where can you find other potential clients like them? A smaller run given to the right people is better than a larger quantity given to just anyone.
Why not talk to your design and print team in Leicester?
At Soar Valley Press we can offer you lots of advice on any flyers or leaflets you wish to produce. We have a team of in-house designers ready to transform your brief into artwork that will work well for you. Our production zone team are ready to produce the perfect printed item for you. We can also help with distribution. So contact us today to discuss your next project on 0116 2599955 or email orders@soarvalleypress.co.uk
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